Comparison is quite useful to get better insights into your search terms or target keywords. However, once you enter your first keyword on the tool, you can find the ‘related topics’ to get new topics to compare them to. You might be starting with a single keyword and don’t have another keyword in mind to do a comparison. In this case, Google as a search term and Facebook as a search term may not give us the actual interest people have in the company since these have become generic household names now. In the above example, we want to compare Google as a company to another company (let’s say Facebook). However, if you’re doing specific research on a brand name or a topic, make sure you select the right category from the dropdown before doing your research and analysis. Now, let’s uncover all the untapped potential this tool has to offer and understand different ways to use Google Trends with my top tips: Go specific while entering keywordsīy default, when you input a keyword or phrase on Google Trends, it’ll consider it a search term. The interface shows the terms, the filters to get specific data, and then the data in terms of the interest over time. Google Trends uses search data from Google to summarise the relative trends of keywords and topics. It helps you adapt your content based on the topic and channel.11 Find Interests to Create Targeted Audience for Ad Campaigns Google Trends: Overview This is a cool feature because, while some keywords work great for blog articles, they might not be so popular in a video format, and vice versa. So, if you want to create content about this topic, you might want to consider resorting to videos. Also, you can find topics that can make for successful videos based on what people search on YouTube.įor example, if you search for “how to cook,” you will notice that it has more weekly searches on YouTube than it has in Google search. They are very helpful because you can see what products or industries are popular for eCommerce shops. When you search for a term, change the channel from “ Web Search” to “ YouTube Search” or “ Google Shopping.” The results you will get will only include one of these two platforms and not the general Google search engine. If your business relies on video marketing or eCommerce (or both), Google Trends is a good resource to understand how trends vary. You do not want to commit to a niche that brings evident risks. Pay close attention to terms that only see temporary popularity and then drop consistently in the charts. It means that your topic has a cool community of users that are being loyal to it, hence you can build a nice community yourself around this topic. If the charts are constant, even though there is no considerable increase, it’s still a good sign. So, based on the numbers in front of you and the fluctuations in the chart, you can understand better which niches have more chances of success. If you look for “finance,” you will notice that this topic has been of interest all the time, without any remarkable modifications or spikes. This way, you can have an overview of how it has evolved or regressed over a long period of time.įor example, if you search for current topics like “bitcoin” or “vlogging,” you will see an overwhelming increase in the charts over the past few years. Switch the stats date in “ Interest over time” from 12 months to 2004-present. In Google Trends, search for the niche you would like to tackle on your site. Trends come and go, so you want to know for sure if it’s worth investing in an idea. Here’s what Google Trends can do for you:īefore deciding upon a niche for your website, make sure it is something that still brings value. In each section, we will show you how to use Google Trends to achieve a particular goal. To make your reading easier, we’re breaking this post down into sections based on your needs. Let’s dive in! How to use Google Trends for various needs in 2022 Google Trends is completely free, so if you’re just starting out, it’s something you should look into. Whatever your reason might be, we’ll show you how to do all these things. The website can help you in many ways – find a niche, do keyword research, see what’s trending in your country, get new content ideas, compare topics, or learn about your audience. That’s why we’re here! What you’ll read next is a guide on how to use Google Trends for a variety of purposes. What you might be missing, however, is some actionable tips on how to actually use it to your site’s benefit. Maybe you have heard of Google Trends before and know a thing or two about how it works. When you purchase through referral links on our site, we earn a commission.
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